That’s not the point I was making. It’s not about having a communication every week, it’s about Jolla properly managing the customer’s expectation. This is a fundamental rule of good business.
Its the old adage:
- Over sell and under deliver - unhappy customer unlikely to return
- Under sell and over deliver - happy and loyal customer likely to give repeat business
For example, via their commerce website, I put a deposit down on a new Jolla phone along with the memory upgrade and a back cover months ago. At the time I got an email back with literally just a list of the things I had purchased and an order number on it, almost certainly auto generated by whatever shop front Jolla chose to use. There was no further information whatsoever. In the intervening months I’ve had absolutely nothing from Jolla.
So far then I’ve paid Jolla around 230 euros (which they’ve had for nearly five months) and I have nothing to show for it and no information sent to me when (a) I need to pay the balance on the phone itself, or (b) when any of this might be delivered - it could be weeks, months, or maybe like the Mind2, in excess of a year.
If I were new to Jolla and SFOS I’d feel pretty pissed off by now - my money has disappeared into a black hole and I have nothing - no product, no delivery date, and no information or communication from the company. For pretty much any other company you might buy a product from you would be all over them like a rash trying to find out what was happening.
The reality of course is that I am pretty active on this forum so, by reading and keeping up with all the posts, etc I know nothing will happen for months and I might (just might) get my phone sometime from September onwards. But if I were a new to Jolla purchaser, who has simply gone to the website and ordered a phone, I would know none of this.
The silly thing is that this is so easily fixed. All it needs is maybe a little more info about what will happen next, and when, on the order confirmation For, example, “Your order is in batch n, which we are looking to deliver from dd/mm/yy onwards, if you want more information click on whatever link (which could take the new purchaser directly to the relevant forum thread by Jolla), if you want to contact us please raise a ticket on Zendesk here (otherwise how is a new purchaser even going to know that Zendesk even exists or is the correct contact route?)”.
All this could be automated with a little upfront, and pretty much no ongoing, effort. Zendesk can even be primed with automated replies based on keywords in questions.
So, do the above and expectation managed - and Jolla have a more happy customer who is less likely to get fed up and cancel their order.