Because of:
The device size goes in hand with the screen size. Now, in our volumes we’re dependant on availability of existing screen modules from the component vendors which we need to match to the 5G SoC platform without massive PCBA redesign (the “motherboard” of a phone). After thorough digging and negotiations we have found couple of options which would be smaller than the industry “standard” for this type of product (which tends to be nowadays 6.5” or more), and which we could apply with the 5G SoC platform. Thus, it looks like we’ll be able to realise the product with a smaller than 6.5” display. The aspect ratio is another one. Many of you have commented that the aspect ratio found e.g. in the popular Sony devices is a bit too “long” for many, and rather a ratio from 16:9 to 20:9 would be preferred. Nowadays, a 16:9 display in a modern smartphone configuration is rare combo and for our volumes infeasible to realise. Further it would likely make the product housing significantly wider than necessary by the PCBA, so a good compromise here will be needed.