The UI needs a bit of a refresh and corrections/polish and i don’t see it as a bad thing jolla offereing some sort of “cloud services” (for a price). Ie ablility to backup your home and restore or setup a new device using that. Or more storage for people that need it, or some sort of dynamic dns for people that want to use their own cloud, or a vpn service etc.
BUt as i said before SFOS needs a lot of groundwork before all the fancy stuff.