Watching the market closely, Qt itself is very active there. It is high competition. It could be however that there is demand and Jolla surely can fit.
In my opinion / analyses this is act of desperation because when you are specialized in telecommunication, you do not switch the field completely and write software for automotive.
It could be they are working on Navigation or Entertainment system … but it is not the field Jolla has background … hence … I stand with the hypothesis of desperation. Added to this the fact or rumors that capacity is cooling, Hence the conclusion “Go woke, go broke”.
In fact I do not care, if someone is woke, but it is bad if Jolla goes broke.
And take this with humor, don’t flag, please 
BR