I assume the most important thing and call to action is to preorder the new Jolla phone? Or am I wrong?
When user arrives to the Jolladotcom page, and comes like from Reddit where people have recommended to purchase one, how the user knows where to order the phone?
The Problem:
So when looking the Jolla dot com main page, the Banner photo of the new Jolla phone does not look like a link. It looks like a photo. Even that is the only way on main page to order the phone.
My guess is most of the users will start scrolling down and may loose the idea of purchasing because the banner image which leads to preordering does not look or engourage clicking. A basic mistake in usability and selling online.
So why the most important “call to action” element on jolla.com does not have any call to action element? For example “Preorder now” button over the photo?
I hope you have analytics which shows user routes…and do AB testing…
edit: to repeat, yes the image is a link but it does not visually look like a clickable element so some users may not understand clicking it. And I talk here only about the mobile version
I tested right now and got:
jolla dot com → scroll down to community phones → order now → Jolla shop window opens in new tab → scroll down → Jolla pre order voucher → click on the line or the image both leads to order page.
(Desktop + Firefox)
People are not gonna spend more than couple seconds if they don’t see obvious way to follow the campaign on the banner, and banners are usually images and by the UX they are not expected to be clickable so nobody will click and people will simply leave
I think being at about 9K out of 2K orders and 3 months in, it’s a bit late now to talk about the website design.
Not that I disagree or anything, but it’s just pointless now.
I’m sorry, but if someone is genuinely unable to order the phone because of this, Sailfish is probably not the right platform for them in the first place.
The device will most likely be the best SFOS phone so far, but using any alternative operating system does require at least preschool levels of technical literacy.
edit: I do agree with you in principle that the design could be improved. I just think someone who fails this cognitive test may later struggle with the many tradeoffs that Sailfish requires from it’s users.
UX will disagree with you. Banners are usually static, non-clickable images, so by the UX nobody would expect to click it, it has nothing to do with preschool levels of technical literacy, they’re simply not expected to be clickable period.
You can pretend everyone who doesn’t manage to click it is dumber than you if that makes you feel any better, but a proven fact remains that we’re bombarded with content from all sides at a rate our brain simply isn’t capable of processing so it creates shortcuts (like it does for everything).
And given the years we’ve spent glued to screens, our brain is simply trained over and over to be that way. And I can only imagine it’s even worse for kids who have literally grown up with screens all around them.
And being more immune to this than the average doesn’t make you more “tech literate” or “smarter” cause everyone has their own defects. Those tech illiterate people can, for example, be more understanding of other people’s shortcomings.
I don’t even disagree with you on this (as I tried to clarify in the edit expecting people will jump on this one thing and ignore the big picture), just that while being an inconvenience it should not prevent someone from buying the phone.
No, but I argue that anyone who is not able to buy the phone because of one banner being clickable or not will potentially struggle with the many more serious pitfalls that Sailfish provides.
I have been using Sailfish since it was first released.
It is, of course, ready for daily use, but the experience depends on exactly what you want to use it for.
I argued that someone with limited cognitive ability might still struggle with it, and no amount of wishful thinking may be enough.
