I think if they could - they had offered this solution.
First devices (including mine) with the “spinning circle of death” bug are already on the way back to Jolla for Reflash/Exchange.
We don’t know yet why Jolla doesn’t offer this possibility, it can have many roots:
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C2 is not Qualcomm SoC and could not be flashed the simple fastboot way like Sony Xperia Devices.
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Special Hardware / Software needed for Flash
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They are not allowed to redistribute Firmware Images
I also wish a clear statement from @Jolla, why Self-Flashing is not possible and that all folks with unusable C2 should contact Jolla Zendesk and send the phone back for reflash/exchange/repair whatever…