Nokia already had the solution for staying relevant and strong in the market. They already had the best hardware and were innovating continuously, Symbian had provided over its lifetime a lot of valuable experiences and MeeGo was ready to rise. All they needed was a little push to help it grow and maybe launch a few Android models along the way to diversify.
Unfortunately, the game was over once Elop came on board. Maybe the board members were tired of the mobile division and didn’t mind the possible outcome of selling it, or maybe they were just blinded by their history thinking they can’t fail.
Either way, there is no doubt that Elop coming from Microsoft was not at least subjective towards Windows Mobile, if not determined to devalue Nokia and prepare it for a sale.
This should be a case study for all business schools, as it is a sad story (from the point of view of what Nokia could have still been), a hopeful example of modesty for the current market leaders, as nothing lasts forever, and yet another amazing example of Microsoft’s inability to take over a significant share of the market (even though they had everything they could need: best hardware, best desktop OS market share, including business, strong developer ecosystem and almost unlimited resources). There is no facepalm big enough to properly represent this outcome.
Getting back to Jolla, it’s a tough spot to be in today, in a market that is basically a duopoly ingrained in the average consumer mind.
I’m tempted to say that strong marketing, hardware partnerships and a widespread supply chain is the only way, but I am sure I don’t know enough from the inside and it’s just an easy to say thing
So, what I can say is that resilience sure helps. I’ll keep using Sailfish OS while it still works.
Keep sailing!